Image source: Technical.ly

A Director Shaping AI with Heart

When we think of artificial intelligence (AI), we often envision complex algorithms, high-tech systems, and impressive data analytics. However, one individual challenges this notion by embedding heart and humanity into the tech sphere. Oluseyi Akinnaso, the Director of Product Management for Technology Product Experience (TPX) at Comcast, is redefining what it means to be a leader in AI development. His unique blend of professional acumen and personal inspiration drives a palpable impact in the field of sports entertainment technology.

Akinnaso's upbringing played a significant role in shaping his passion for AI and its community-driven impact. With a strong emphasis on responsibility and communal values instilled in him by his father, he views the development of technology as more than just a job—it’s an opportunity to foster connections among people. His mission with AI goes beyond mere functionality; he seeks to build engaging experiences that resonate emotionally, creating a deeper relationship between the technology and its users.

Leading AI Innovation in Sports Entertainment

In his role at Comcast, Akinnaso spearheads the creation of AI-powered features that enhance the viewer's experience in sports. Notable among these innovations are functionalities like Sports Highlights, which intelligently detects major plays within games, transforming how fans engage with sports content. Alongside this, the Smart Resume feature on the Xfinity X1 Platform allows viewers to skip through unwanted segments of programs, ensuring they never miss the action. These innovations reflect Akinnaso's commitment to making technology more responsive to the users' needs and preferences.

The heart behind these AI capabilities lies deeply rooted in Akinnaso's philosophy of caring. Just as a parent tenderly nurtures a child, he applies the same level of thoughtfulness to the product management process. This philosophy encourages his team to develop solutions that genuinely improve users' lives, driving satisfaction and loyalty far beyond simple consumption of content.

The Broader Scope of Akinnaso's Responsibilities

Akinnaso's influence doesn't stop at sports alone. His portfolio at Comcast encompasses a wide array of initiatives that require creative collaboration across various sectors. Beyond enhancing sports entertainment, he also works toward commercializing the technology developed within Comcast through Comcast Technology Solutions. This initiative opens doors for external partnerships, aligning Comcast's innovations with market needs while nurturing a spirit of collaboration.

Furthermore, Akinnaso collaborates with major companies like Sky and NBCUniversal to explore AI applications in interactive media and advertising. His role is crucial in translating the potential of AI into actionable, user-friendly solutions that align with current market trends and consumer preferences. By advocating for shared experiences, Akinnaso ensures that AI development remains relevant and accountable to the communities it seeks to serve.

Embedding Values into Product Development

A significant part of Akinnaso's work is deeply intertwined with his commitment to Diversity, Equity, and Inclusion (DE&I). He recognizes the essential role that varied perspectives play in shaping products that meet the needs of a diverse audience. By sharing his personal journey and authentic experiences, he enriches the development process, making innovations that resonate across different demographics.

This approach not only diversifies product outcomes but also sets a standard for empathy within the tech industry. Akinnaso's vision is to cultivate an environment where every voice matters in the realm of product management. This inclusivity helps to create AI systems that are more universally beneficial and considerate of cultural contexts.

Collaboration as a Key to Innovation

At the heart of Akinnaso's achievements is his collaborative spirit. He partners with a talented team of technologists, each adding unique skills to the creative process. The synergy derived from such collaborations allows for the exploration of innovative ideas and enables the delivery of experiences that delight millions of customers.

This team-oriented atmosphere not only fuels technological innovations but also promotes an understanding of the consumer’s emotional landscape. Akinnaso emphasizes the importance of making work enjoyable and fulfilling, allowing team members to bring their whole selves to their roles. By fostering this culture, he inspires creativity and enhances the team's intentionality behind the development of AI products.